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| Topic: USP | ||
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| It's a subject that I've posted before, but I was wondering what your take is on it. As I'm finding it harder and harder to find an agent, I'm realising how essential it seems to be to have a USP or Unique Selling Point. What is yours? Was it something you've always known or have discovered along the way? What is the unique feature that best sells you? | ||
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| Reply #1 | |
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| Posted : 28/06/10 | |
 anonymous | Er... I've never heard of a USP before. I guess it would be my acting??!! (I think this shows my lack of acting business savvy) What do you feel you need a USP for? V x |
| Reply #2 | |
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| Posted : 28/06/10 | |
| You are not alone, Van ... with you all the way on this one !!. | |
| Reply #3 | |
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| Posted : 28/06/10 | |
anonymous | There you go, Emily - Allan's a very experienced pro!! :) :) I wouldn't fret about it. Just keep chasing, we all find it REALLY hard to get an agent. And dealing with the rejection, it's horrid. But USP's....? Keep sticking at it, Emily :) xx |
| Reply #4 | |
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| Posted : 28/06/10 | |
| Maybe I didn't explain myself properly... whoops. I mean what is it about you specifically (apart from your acting itself) that is sellable? When you're in a casting bracket that is quite over subscribed you often have to find something different to sell - whether it be a regional accent, a musical instrument that you can play, even your hair colour. I was just curious as to whether you have something like this that hepls you get noticed? | |
| Reply #5 | |
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| Posted : 28/06/10 | |
| Having a USP can go for and against you but can help break a barrier into a better casting i think. Some have an obvious USP whereas yours whatever it is is less obvious.Your chances of getting an agent will up themselves tenfold once you have a showreel and make your own style of acting your USP. | |
| Reply #6 | |
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| Posted : 28/06/10 | |
anonymous | Ah, I see... Well, Paul is right - getting a showreel up and running is the one thing that will optimise your chances of being seen by an agent. As he says, then your acting will be your USP. x |
| Reply #7 | |
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| Posted : 28/06/10 | |
| several USP's one can equip themselves with 1 talent 2 remaining professional on and off set 3 being nice to work with 4 One of my Video showreels!!! If you have all four above....you will work one way or the other....however, it's maintaining the work that counts, so I guess Experience could count as a USP! A great agent, 4 legs.....5 arms, 3 eyes and so on!!!! | |
| Reply #8 | |
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| Posted : 28/06/10 | |
| I tend to think my USP is probably my make up skills , so often I meet trained actors who have no make up kit or idea how to apply it for anything like a character make up, let alone my fiddling with thousands of human hairs to knot them into a lace wig given time. I remember asking one actor about make up and was told that the company would have to supply it and have someone to apply it for him. Like that's gonna happen every time. I actually really enjoy the creating the characters appearance just as much as the voice and mannerisms and find the time before the show quite therapeutic applying the stuff. It also helps a lot as one of my main areas of work is panto villain and I can really go to town to make my head match the gorgeous costumes :-) | |
| Reply #9 | |
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| Posted : 28/06/10 | |
| If you read stanislavski he mentions something about all this that some people have a natural aura that draws people in regardless of actual talent. Keep trying just keep trying eventually someone will notice. If not monetary bribes can work a treat :) | |
| Reply #10 | |
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| Posted : 29/06/10 | |
| Surely your USP is YOU.... unless you have a total clone. Other than that we're all human thank God. ;-) Best to everyone and try not to over analyse - this can be any Actors greatest downside. Speaking from both sides of the camera! ;-) | |
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